Royal Bliss
Bonusland cashback
Bonusland cashback
With this cashback action, Royal Bliss wanted consumers to discover their product during the launch period and encourage them to buy it. When purchasing a 6x250ml Royal Bliss multipack in a Carrefour shop or online, the first 10.000 participating consumers received 100% refund. The promotion lasted for four weeks.
To boost this cashback, a recruitment email was sent to the Bonusland community to inform them about the promotion. Participating in the promotion was possible in just one simple click. The refund took place within 15 days.
The 100% refund campaign on Bonusland with Royal Bliss was a success. The campaign boosted awareness and appreciation of Royal Bliss among Belgian consumers.